Friction is interesting, especially in a software product....

Friction is interesting, especially in a software product. As much as you want to minimize it, a certain amount of friction allows for education and more of an investment by the user in your product." "" "When building Sentitrac's sign-up flow, I was hyper-focused on removing friction wherever possible, and I may have gone too far! While at first, a new user would create an account with their email and then enter credit card details so I could charge them after their 7-day free trial, I wanted to simplify this process. Right now, you can sign up for Sentitrac with literally just your email, and you're immediately into a 7-day free trial, no credit card required!" "" "While this sounds great for users, the issue is this lack of friction has had an interesting consequence: not a single user has since entered their credit card information. Whatever the reason, this doesn't work if Sentitrac is to grow as a business. Without paying customers, there is no business!" "" "I'm very likely going to add credit card information as a part of the sign-up process soon, as it seems like that little bit of added friction will ensure users are more invested in Sentitrac. While many will likely cancel before they get charged, there will be some who won't and will keep using Sentitrac. I'll remind them of their upcoming charge so they can cancel if they want to, but especially at Sentitrac's current low price of just $0.99/month, a little bit of friction for users will go a long way for my business.

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Original post on LinkedIn