With the NFL kicking off this past weekend,...

With the NFL kicking off this past weekend, I was thinking back on how different my approach to the season was last year vs. this one, especially as it relates to Sentitrac. " "" "It's also amazing to see what a year does for a business. " "" "Last NFL kickoff, I was scrambling to maintain my system, generating daily updates to projects for all relevant NFL players and teams on my own while hiring social media managers, SEO consultants, and even a design firm to help jumpstart my business growth. I explicitly declined several fantasy league invites because I wanted to focus more on Sentitrac. " "" "This year's kickoff was entirely different! I'm in five (yes, 5) fantasy leagues this year, the most I've ever been in, and I could actually enjoy the NFL kickoff this week. That's primarily because Sentitrac pivoted to being focused on serving businesses, and with very different customers come very different focus areas. " "" "Sentitrac's still mostly the same under the hood, but how it's being used differs, and I couldn't be more excited. On top of that, this pivot has allowed me to bring in development help, which means Sentitrac's technology is advancing more rapidly than it ever has, definitely faster than a year ago! Amazing what can happen in a year 🎉" "" "Enjoy the NY Jets vs. SF 49ers Monday night game!

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Original post on LinkedIn